The business world and society in general is presently experiencing
the emergence of an eco friendly culture. Growing awareness of
the effects of global warning has created an increasing desire to
reduce the harmful effects on the planet. As a result, the
environment is becoming a major priority for consumers and
businesses alike. Companies build positive images for themselves
by engaging in eco friendly initiatives and consumers in turn
tend to
display more loyalty to their products and services.
This trend translates into higher profit margins for businesses
who capitalize on this opportunity to help save the environment
while satisfying the corporate objectives of their company